The point is not so much to buy as cheap as possible or go short at top price, but to buy or sell at the right time.
There are only two emotions in the market, hope and fear – the only problem is you hope when you should fear and fear when you should hope.
He must fear that his loss may develop into a much bigger loss, and hope that his profit may become a big profit.
Always sell what shows you a loss and keep what shows you a profit.
Never try to sell at the top. It isn’t wise. Sell after a reaction if there is no rally.
The real reason for a protracted decline is never bear raiding.
In a bull market, and particularly in booms, the public at first makes money which it later loses simply by overstaying the bull market.